How to choose the right online business consultant

Choosing the right online business consultant can make a real difference to how your business grows and evolves. But with so many people calling themselves ‘consultants’ or ‘mentors’ these days, it’s no wonder the search can feel a bit overwhelming. So how do you find someone who is the right fit for you and your business? Here are a few things to consider.

Get clear on your goals

Before you dive into Google searches and LinkedIn profiles, take a step back and think about what you really want. Are you trying to simplify your systems? Clarify your offers? Free up more time for yourself? The more specific you are, the easier it is to spot someone whose skills and style match what you’re looking for.

I’ve found that clients who come to me with even a rough sense of what they want to change often move forward more quickly. Clarity at the start helps shape the whole process.

And if you don’t know what your goals are then my VIP hour is perfect for you: In a one-off, focused session, we’ll explore what’s working, what’s draining you, and where you could go next.
You’ll leave with clarity, next steps, and a fresh perspective on your business.

Look for experience that matters

It’s not just about how long someone’s been in business—it’s whether they’ve worked with people like you, in contexts similar to yours. Have they helped someone with your kind of business model? Do they understand your market? Relevant experience often means they can see patterns and offer insights more quickly. Testimonials are one thing, but case studies show real outcomes – and how someone works in practice.

At The Bilingual Lantern we’ve put together a number of case studies over the past year, showcasing the support we’ve provided in the domains of executive virtual assistance, bilingual HR and social media admin.

Ask about their approach

Consultants all have their own way of doing things. Some are very hands-on, others more strategic. Some will give you a clear framework, others adapt as they go. There’s no right or wrong—but it’s worth checking whether their way of working suits you.

You might also ask: Where did they learn their craft? Does their background give you confidence?

I learned my craft as an executive assistant during 15 years in different companies in and around Paris, I’ve since worked with over a hundred clients in my own business as a virtual executive assistant. Some have been one off missions, others have been with me for several years. After multiple trainings with Gemma Went, I’ve now picked up the knowledge and the tools I need to support you in your business, whether you’re:

- an overwhelmed solopreneur - juggling too many offers, unclear on what to focus on next. You want a simpler business model that reflects your strengths—and gives you breathing room.

- a scattered creative – full of ideas but no clear structure. You want to prioritise, create sustainable workflows, and avoid killing your creativity.

- Or an expanding small business owner - running a thriving business but struggling behind the scenes. You need systems, delegation and a structure that works for you.

I’ve seen the good, the bad and the downright ugly, and if you come to me for business strategy or mentoring, you won’t get cookie-cutter strategies. I work collaboratively with my clients, balancing big-picture strategy with the practical steps to make it all feel doable.

Make sure communication feels easy

Good communication makes everything easier. You want someone who listens carefully, explains things clearly, and keeps you in the loop without overwhelming you. That foundation of trust is what keeps the project moving smoothly.

I offer regular check-ins and my clients can always ask questions, however small. Running a business is full of moving parts—clear communication helps keep things steady.

Check their online presence

Take a look at their website, their posts, their content. Are they sharing helpful insights? Do they feel grounded and trustworthy? While a polished online presence isn’t everything, it can give you a sense of how they think and whether their values align with yours.

I regularly share behind-the-scenes tips and reflections on simplifying systems and building sustainable, multilingual businesses—both in my blogs and in my newsletters. It gives people a taste of what it’s like to work with me.

Weigh up value, not just cost

Of course, budget matters—but think about the potential return, not just the price tag. A consultant who really understands your business can help you streamline, grow, and breathe more easily. That’s worth investing in.

I know from experience that it really is better to reach out sooner rather than later. Don’t wait until you’re burnt out before seeking help.  The time and energy you save—plus the momentum you gain—makes a real difference.

Trust your instincts

After all the research and conversations, how do you feel about the person? Can you imagine working with them, sharing the messy bits, celebrating the wins? That gut feeling often tells you a lot.

I believe good consulting is a partnership. When there's mutual trust and respect, the work flows better—and the results speak for themselves.

If you're ready to explore how business consulting could help you simplify, streamline or grow your business, I’d love to hear from you.

At The Bilingual Lantern, I offer practical, thoughtful support tailored to your goals—whether you're working in one or several languages and/or cultures.

Send me a DM and let’s see if we’re a good fit.

Photo by Javier Allegue-Baros - Unsplash